Adding Facebook to the Marketing Mix

I started a Facebook page!

I’ve avoided social media for a while now, but the longer I run this blog, the more I realize I need it as a marketing tool.

Follow Me on Facebook!

I’ll be posting links to my blogs as well as additional content that gives you a little more of a behind-the-scenes look at my life as an author. It’ll be a great place for us to interact! While I reply to every comment on my blog, I know it’s not always easy for you to like, comment, and interact with me on my website, so Facebook is a great place for us to do so. 

Of All the Social Sites, Why Facebook?

I’m a young Millennial, and most people in my age bracket are spending most of their time on Instagram. Gen Z spends most of their time on TikTok. It may seem like a foolish idea to work on developing a Facebook platform since my target audience is mostly women around my age, but it’s still the most-used social media platform out there. While it may not be the go-to for some age groups, nearly everyone has a Facebook account. So they use it, just not as much as some of the others. 

• Facebook also allows for a variety of post types—text, photos, videos, polls, and more, whereas Instagram only allows video and photos and TikTok only allows videos. Since I’m a writer and I feel most comfortable with written content, I think Facebook is a good fit for me.

• It also has groups, which will allow me to network with other authors using my public-facing page.

• Lastly, I think it’s important to note that the more platforms you’re on, the harder it is to produce high-quality content. So far, I’ve only worked on developing my website/blog and Pinterest. I’m layering in Facebook, and I know it’s going to be a challenge to add another platform to the mix.

Trying to juggle multiple social media platforms on top of my blog AND working on querying my first novel just isn’t going to work. I’m going to put my effort into doing a small number of things well rather than everything mediocre. And remember, I’m doing all of this on top of my full-time job. 

EmilyBabbitt.com, my blog, and my newsletter have all been a great exercise for my marketing strategy muscles. While I write copy for my employer every day, I’m often given projects to work on. This personal “brand” has been a fun challenge for me that will not only help me market my books when I’m eventually published but also help me become better at my day job. It’s a win-win, and I’m so grateful you’re along for the ride. 

Do you have any marketing questions for me? I’m happy to answer them in the comments or write a blog post in response to your questions.